ABOUT

DESI ROOTS

EFFORTLESS LUXURY. MODERN DESIGN

We set up this fashion house with the aim of ensuring that women and men living outside India had access to modern, ethnic fashion.
We draw on our artisanal heritage and deep-rooted ethnic fashion—the sharara and the gharara, the salwar and the churidaar, the kurta and the sherwani—and translate them into forward-thinking style statements.

Our lighter, brighter floral prints, which are both minimal and sophisticated, or our heavily embellished kurtas and shararas - embody the spirit of the modern woman who believes in effortless chic with a gentle touch of tradition...

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